We improve the user experience of the World Tourism Organization website.

Challenge

Convert the new website of the World Tourism Organization (WTO), now UN Tourism, into the leading platform for tourism, focused on the user and putting the focus on content. The old site faced structural and communication challenges, with 35 disorganized microsites and outdated technology in Drupal.

WTO is the specialized agency of the United Nations responsible for promoting sustainable development through responsible, sustainable, and accessible tourism. It promotes tourism as a driver of economic growth, inclusive development, and environmental sustainability.

Solution

Upgrade the technology to Drupal 8 taking advantage of standard and custom modules, and AWS for a cloud-native architecture. Renew the design of the WTO website. Create sustainable and accessible content, prioritize information, facilitate reading, optimize SEO, improve scalability and response time, address security issues, and adapt to mobile devices. Emphasis was placed on user interaction and social networks were highlighted. In addition, training sessions were conducted for content editors.

The project was carried out using the Scrum methodology, led by a multidisciplinary team and involving different departments of the WTO. Each sprint lasted two weeks, followed by a quality control sprint and user acceptance testing (UAT).

Outcome

WTO has achieved the following results:

• Increased efficiency by simplifying content, search, and navigation.
• Improved user experience has become more fluid thanks to the superior performance of the SEIDOR Opentrends cloud-native solution.
• Enhanced SEO with new tools that have improved web performance and social media KPIs: traffic, session duration, concurrent users, audience, device types, etc.
• Facilitates decision-making by implementing data analysis.